Dream Year: Make the Leap from a Job You Hate to a Life You Love by Arment Ben

Author:Arment, Ben [Arment, Ben]
Language: eng
Format: epub, mobi
Tags: Itzy, Kickass.to
ISBN: 9780698160408
Amazon: B00G3L6NP6
Publisher: Portfolio
Published: 2014-08-08T04:00:00+00:00

Create your own visual style. Let it be unique for yourself and yet identifiable for others.

* * *

—ORSON WELLES

Designing a brand is about creating more than a transaction. You’re creating unique moments. You’re setting yourself apart from everyone else who tries to do what you do. And you’re paying respect to the customers who make it all possible by giving them something of the utmost quality and value.

A well-designed brand creates an emotional experience for people. Just as a screenwriter tries to make you cry or laugh in a movie, your job is to evoke an emotional experience from people who encounter your dream. And that includes you. Being proud of your brand makes you more confident to offer it to the world.

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